• Company: Product / Consumer facing
• Location: Brisbane (Near South Bank)
• Type: full time role (Ideally someone who can come into office - but flexible)
• Salary: based on the experience you bring in this industry.
• Experience: Ideally someone between 3 - 7 years experience.
• Bonus Structure: Based on revenue and sales.

About the Company:
We are a rapidly growing, consumer-focused company experiencing significant momentum. Our business model relies heavily on direct-to-consumer sales, driven by paid advertising and social media marketing. We've recently bolstered our team with high-profile media buyers and established strong partnerships with sponsored athletes and influencers. Our creative team consistently produces high-quality content, and we possess all the necessary components for explosive growth. We are also in advanced discussions with a major investment fund and are expanding onto Amazon.

About the Role:
We are seeking a highly experienced and results-driven Social Media Strategist to lead our organic social media growth. This is a crucial role that will directly impact our brand presence and audience engagement. You will leverage our existing assets, including influencer relationships and high-quality content, to significantly expand our reach and establish our social media presence as best-in-class.

Key Responsibilities:

Strategic Planning:

• Develop and implement a comprehensive social media strategy to drive organic audience growth across all platforms (Meta, TikTok, YouTube, etc.).
• Analyze current social media performance and identify opportunities for improvement.
• Conduct competitive analysis and stay up-to-date on the latest social media trends.
• Develop a cohesive social media strategy that ties in perfectly with our youtube and tiktok channels.

Content Management & Optimization:

• Oversee the creation and curation of engaging and visually appealing content.
• Optimize content for each platform to maximize reach and engagement.
• Clean up and optimize existing YouTube and Meta pages.
• Ensure consistent brand messaging and visual identity across all channels.

Community Engagement:

• Build and nurture a strong online community.
• Monitor social media channels for comments, questions, and feedback.
• Respond to inquiries and engage with followers in a timely and professional manner.

Influencer & Partnership Management:

• Leverage existing relationships with sponsored athletes and influencers to amplify brand messaging.
• Identify and cultivate new partnerships to expand reach and engagement.
• Work with upcoming high-profile partnerships such as LFA/UFC sponsorship.

Performance Analysis & Reporting:

• Track and analyze key social media metrics to measure campaign effectiveness.
• Generate regular reports and provide insights to stakeholders.
• Make data driven decisions on social media strategy.
• Copywriting:
• Create compelling and effective copy for social media posts, ads, and other marketing materials.

Required Skills & Experience:

• Proven track record of success in growing organic social media audiences.
• Extensive experience managing social media accounts for consumer-facing brands.
• Strong understanding of social media analytics and reporting tools.
• Excellent copywriting and communication skills.
• Experience working with influencers and managing partnerships.
• Ability to work independently and as part of a team.
• Around 3 - 7 years of experience, preferably with experience in a larger company's social media team.
• Hunger to move to a smaller, fast growing company.

Desired Qualities:

• Creative and innovative thinker.
• Results-oriented and data-driven.
• Passionate about social media and digital marketing.
• Ability to thrive in a fast-paced and dynamic environment.

Benefits:

• Competitive salary and performance-based bonuses.
• Opportunity to work with a rapidly growing company.
• Chance to make a significant impact on the brand's success.
• Access to exciting partnerships and events (e.g., UFC sponsorships, athlete collaborations).