At Crystalbrook Collection, we are passionate about innovation, creativity and delivering elevated guest experiences. We are looking for a dynamic, results-oriented Senior Marketing Manager to join our talented team and help us take our marketing strategies to new heights.

The role:

Reporting to the Cairns Area Marketing Director, the Senior Marketing Manager will manage and facilitate the implementation of the digital, PR and social media marketing communications strategy for Crystalbrook Riley, Crystalbrook Bailey and Crystalbrook Flynn along with their associated outlets, spas and conferencing events.

Your responsibilities will include:

• Strategy & Planning: Develop and execute multi-channel marketing strategies that drive awareness, engagement and customer acquisition
• Campaign Management: Oversee the planning, creation and execution of integrated marketing campaigns across digital, social, email, and traditional channels
• Data-Driven Decisions: Analyse and report on campaign performance, leveraging data to refine strategies and maximize ROI
• Brand Growth: Work to elevate our brand positioning, ensuring consistency and alignment across all marketing touchpoints
• Cross-Functional Collaboration: Partner closely with product, sales and other teams to ensure cohesive messaging and seamless execution of campaigns
• Innovation: Stay ahead of industry trends, experimenting with new tools, technologies, and platforms to drive marketing success

More about you:

You are a strategic thinker with a creative mindset and a passion for driving measurable results. You thrive in a fast-paced environment and are comfortable balancing long-term vision with tactical execution. You have a proven track record in leading successful marketing initiatives, optimising campaigns based on data and being part of a high-performing team. Your collaborative approach and ability to influence across all levels of the organisation make you an invaluable asset.

Key experience/qualifications required:

• Significant experience in marketing, demonstrable experience in digital marketing, customer relationship management, public relations and copywriting
• Strong background in digital marketing, including SEO, SEM, social media, email marketing, and analytics
• Exceptional communication and interpersonal skills, with the ability to build relationships and influence at all levels of the organisation.
• Proven ability to drive ROI through innovative and data-driven marketing strategies
• Relevant tertiary qualification

Crystalbrook Collection is an award-winning hotel development and management company, with Australia's newest portfolio of distinctive upscale luxury hotels where differences are applauded. After only 6 years in operation, we own and manage over AU$1 billion in hotel assets currently located across NSW and QLD. Our growth phase has escalated with exciting plans that include a new hotel opening in Adelaide in 2026 and Canberra in 2027, with aspirations for further Australian & overseas expansion.

Unfortunately, this position is not available to those on short term work visas and sponsorship is not be available.

If you are ready to make an impact apply today and help us drive the future of Crystalbrook Collection.